With my first pregnancy, I didn’t invest in decent nursing or maternity underwear – I bought one or two cheapie bras, large panties and that was it. I had a really hard time with breastfeeding and also had an unplanned c-section, so having uncomfortable underwear in the mix as well was all just a big mess. I wish I’d thought about things differently before the baby arrived because by then it was too late and lingerie shopping didn’t even make it to my to-do list!
In planning things for this next pregnancy, I’m not keen to make the same mistake again and top of my list is to make sure that I’m comfortably dressed this time around and am hoping for a more pleasant baby growing and nursing experience to follow!
When?
So you have no idea what’s going to happen to those magical “assets” of yours, but it is guaranteed that they will grow. As soon as you feel that your underwear is uncomfortably tight (usually around 3-4 months), it’s time to invest in some maternity lingerie that will see you through your growing pregnancy and the breastfeeding journey thereafter.
How?
Measure yourself and head off to get some basics – every day bras, an active bra and some preggie panties. I tend to shop online more than going in-store and this is always my go-to for shopping, so good measuring upfront is essential. (Try Mama Noo, you won’t be disappointed.)
Here’s how to measure yourself properly (a guide from MamaNoo)
The low-down on underwire and hooks
You may have been told to avoid underwire and this is mainly so that you don’t restrict movement or flexibility. This may not be the case for bigger-busted women, though (that’s definitely not me, lol) as you may need more support (with comfort of course), and often benefit from underwire/boning on the sides and a bra with more structure that offers more support. *However, if you’ve had a history of mastitis, underwire is not recommended.
In terms of where to start on your hooks, first check how many hooks the bra caters for. Some will have three rows and some have 5. Make sure that the hook setting you start on allows space to go bigger during pregnancy (but this is also very individual) and smaller after birth as one’s chest shrinks again after 6-12 months.
In the end…
It’s actually pretty easy! If you have any questions or issues with measuring, contact Mama Noo for some help and if you’re in the Stellenbosch area, you can even pop in for a fitting 🙂 I’ve been trying out their *sports bra over the past few weeks and am thoroughly impressed!

*It’s called the Lifestyle Nursing Bra (featured in this post’s image) and provides sufficient support for medium and high impact activity and is made from a double layer of stretch cotton for breathability and comfort. It has drop-down cups and a studded centre front for easy breastfeeding. I’m loving this bra now while I’m pregnant and am sure I’ll be wearing it way past breastfeeding days!
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